Improving the sign up process at first onboarding
UI Styling Guide
Increase sign up rate at first onboarding
Problem :Just months in launching their new web interface using the Omnicore Platform, there we feedback about the sign up process not enticing for users hence the reason to improve the sign up process at first Onboarding
The only thing worse than being blind is having sight but no vision.
Based on their current number of customers information, we created a questionnaire, sent it to respondents and received some quantitative data. The results are as follows
Our finding from the user research helped us to identify “Jobs to be Done” to our new wireframe. This was then tested on our users with the key aim of finding the number of users who are able to complete the entire journey effortlessly
– The information Step 1 of 8 discourages people from completing the entire journey.
– Button needs to have inactive and active state to alert users once all fields are completed
Following the design system built for the brand, I applied the colours and font style to the new wireframe. Below are the designs as shown on all other devices
After the product was launched and re- tested by the QA team and users we realised that signup rate had increased by 75%. Also users were not paying close attention to the huge number of contents displayed in the onboarding journey
Also users were not paying close attention to the huge number of contents displayed in the onboarding journey