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Fintech

Monmouthshire

Building Society

Improving the sign up process at first onboarding

Client

Monmouthshire Building Society

Date

March 21 – May 21

Our Services

  • Market Analysis

  • User Research

  • User Testing

  • UI Styling Guide

  • Information Architecture

  • Usability Testing

  • Wireframing

The Goal

Increase sign up rate at first onboarding

Problem :Just months in launching their new web interface using the Omnicore Platform, there we feedback about the sign up process not enticing for users hence the reason to improve the sign up process at first Onboarding

The only thing worse than being blind is having sight but no vision.
Helen Keller

Competitive Analysis

Monzo

Advantages 

    1. Easy Onboarding Journey
    2. Brilliant use of animation
    3. 5 Simple Steps to Signup

Disadvantages

    1. Available to use only on mobile

Metro Bank

Advantages 

    1.  Use of progressive bars to
      inform user of steps involved
    2. Detailed instruction provided to inform user how long process will take

User Research

Based on their current number of customers information, we created a  questionnaire, sent it to respondents and received some quantitative data. The results are as follows

User Research

User Testing

Our finding from the user research helped us to identify “Jobs to be Done” to our new wireframe. This was then tested on our users with the key aim of finding the number of users who are able to complete the entire journey effortlessly

Findings

– The information Step 1 of 8 discourages people from completing the entire journey.

– Button needs to have inactive and active state to alert users once all fields are completed

Old Wireframe

Findings

– The information Step 1 of 8 discourages people from completing the entire journey.

– Button needs to have inactive and active state to alert users once all fields are completed

New Wireframe

User Testing

User Interface Design

Following the design system built for the brand, I applied the colours and font style to the new wireframe. Below are the designs as shown on all other devices

Feedback

75% Increase

After the product was launched and re- tested by the QA team and users we realised that signup rate had increased by 75%. Also users were not paying close attention to the huge number of contents displayed in the onboarding journey

Improvements

Also users were not paying close attention to the huge number of contents displayed in the onboarding journey

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